Saturday, April 03, 2004
Search Engine Optimization - How To Find a Professional SEO Expert Online
When looking for a professional search engine optimization specialist, the waters can be pretty deep and muddy now that the profession has increased in popularity. Back in 1996 when I started targeting search engine placements as a viable form of serious online marketing, the online community was not flooded with automated software or SEO wanna'-be's riding on the coattails of true SEO professionals. Industry misinformation was not floating rampantly around the internet confusing search engine registration with search engine optimization. People had not started purchasing automated software for "seo" tasks and launching a "Seo" business claiming to be an SEO company. These obstacles are what you face as a purchaser and are what we face as a professional SEO company. The trust factor has been tainted - UNLESS you know what to look for.
There are quite a few articles on "How To Choose A Professional SEO Company". For the most part, these articles identify obvious points that will steer you in the right direction but leave out a few tactics that can positively identify the success rate of a true professional SEO expert. Marketing Sherpa's "guide" to search engine companies attempted to rank SEO company performance but fell short of the intended goals by trying to judge an industry that is vastly unregulated and uncertified. Your own investigation is the only way to truly find companies that will perform properly for you and help achieve your SEO marketing goals.
Here are a few SPECIFIC tips to add to the general articles you can find out on the web when you are interviewing SEO companies for potential contract employment:
1. ALWAYS ask for at least 3 references and require that the "SEO" expert give you a name, phone number and website of the clients. If they do not have established references, then there must be a reason. Either they are too new, they don't have favorable SEO campaign results, or they do not have clients at all. A good SEO expert will be proud of their client placements achieved and should not have any problem in getting the client to agree to help promote their skills. Clients are usually very proud that their sites are placed high under their target key phrases and like to get the word out in any manner possible so they normally cooperate by being a reference for the SEO person or company.
2. If a company can not produce 10 or more SEO client sites to review (different from the 3 in-depth references), they do not have enough measurable experience to show consistency as an SEO company.
3. A professional SEO expert knows how to tag their work in the source code of a website to "lay claim" to their work and prove that they worked on the website optimization. After you receive 10 or more website references for verification, be SURE to check the source code for evidence that the person or company had indeed performed search engine optimization on the websites.
4. Don't get sucked into an SEO campaign based on "money" and "saving money". This is marketing. This is the equivalent of buying a full page ad in the New York Times and comparing that purchase to buying a full-page ad in the Lizard-Lick, NC Weekly Newspaper. Which would you expect results from? Which would you pay more for? Search Engine Optimization from a true professional is a long-term investment and is not cheap. If you want cheap, go buy some automated software and do your website yourself (just don't call your website "optimized" because automated software falls very short of being able to really "optimize" your site). Your investment is minimal and your results will be minimal. If you want your website to show meaningful and profitable results, your investment in a professional SEO campaign will not be disappointing.
5. Look up other search terms about SEO besides "search engine optimization" or "SEO". These terms are too broad and do not focus on just companies, but include "how to" pages, directories, opinion pages, articles and reports in the SEO industry. Be more focused in your search. Look for terms like "SEO results" to find companies that post "SEO results" on their website. If the company you are looking at does not post public results for verification, you may ask yourself why are they not proud of their accomplishments. Do they not have any? That is a legitimate question. Look up "SEO specialist" or "SEO expert" to see who is listed and "why". What evidence do they have to qualify for that type of terminology? It is easy to state on a website what can be done. It is much harder to list what has been done.
Some Industry Confusion About Search Engine Optimization Vs. Search Engine Submission
People point out to me every day that my SEO prices are more than the SPAM email they received where the "company" claimed to offer SEO or optimization for $49.00. Unethical, uninformed or unprofessional people make this type of claim in emails and on their website. SEO stands for Search Engine Optimization. That is far different from Search Engine Submission. A company can take some automated software, generate a string of meta-tags that is placed verbatim on every page of your site and submit your site to hundreds of sites with the software in less than 10 minutes. Sure - they are happy to get your $49 - but I'd bet my red hat that you'll never see any search engine positions if you are in a highly competitive field with common search phrases that business competitors really try to obtain and hold. Now - if you sell "patented leather ant shoes" and have only 3 other business competitors world-wide, then it may work. If you are like most of us though, you have many Search Engine competitors that are jockeying for positions using the same generalized key phrases that your target audience uses in search queries.
The point is - real search engine optimization takes a lot of hours per key phrase. Generally speaking, a single search term takes between 20 and 24 hours to optimize a page for. It includes in-depth analysis of your website structure, analysis of your industry, analysis of your competitor's websites, charting of your current positions, charting of competitor's search engine positions, assignment of key phrases to specific pages, structuring of Search Engine Techniques per key phrase, application of those techniques, content analysis and revision and building of supporting material that supports each phrase. Would you work for .40 (40 cents) an hour? If the company claiming to do real SEO charges $49 to do 5 key phrases, they are claiming to work for .40 cents per hour. If that seems ridiculous to you, imagine what the search engine placements results would be. Exactly.
Search Engine Optimization Specialists enjoy the challenge of this marketing industry. It is a contact sport without the contact. The "one-upmanship" challenge is both exciting and rewarding. The compensation for the level of expertise that a true SEO expert offers is justified by the results obtained in traffic and sales generated from the search engines for the client. The $49 guy is just out there for the money created by volume - understand that and move past them.
A Case Study
To illustrate what an effective SEO campaign can do for you, take the case of The Herbarie. The Herbarie is a full service botanical products site. They feature bulk botanical items to make your own bath and body products as well as professionally made bath and body products "ready to buy" in beautiful, decorative containers. It is a small but professional aromatherapy, bath, body products, and handmade toiletries company site for ready-made products or bulk botanicals.
Their search engine positioning is quite impressive. They hold #1-10 spots already in hard-to-place key phrase categories, such as "surfactants and blends" (these are added to creams, lotions, and shampoos in homemade recipes for bath and body products). At the time of this blog posting, "surfactants and blends" herbal industry key phrase brings up The Herbarie in the # 1 position in both Google and Yahoo! From our listing checks through the end of 2003 TheHerbarie.com has obtained 89, # 1-20 positions under very broad, industry relevant terms in Google Yahoo!, Overture, GoTo, IWon, AOL Search, HotBot, MSN, and LookSmart - just to name a few. Those positions have been steadily growing and pulling search referrals in this highly competitive merchant field for nearly 3 years with no maintenance or revision! That illustrates the power of doing things right the first time.
Positions are nice but they mean nothing if it does not convert to sales for the business. The Herbarie does not do any advertising outside of the search engine positioning they invested in 3 years ago. Their positions have steadily gained ground and their traffic still steadily increases. We maintain their relational link campaign for them and it slowly grows, enhancing their web presence. The stats show that they have grown from 300 visitors per month to 70,000 visitors per month. Their average weekly sales have grown 900% in under 3 years. Their traffic is from Yahoo!, Google, and MSN holding 75% of the monthly traffic referrals and 25% of the traffic comes from other site links, bookmarks and all other search engines combined.
The above case study brings us to the final SEO selection test.
6. Ask for at least 3 case studies that show actual statistics concerning traffic and sales trends. Professional SEO companies rely on statistical information to prove how viable their services are. If the company you are talking to can not produce case studies for you to review and verify, it indicates that they either do not have clients with positive results or they do not care enough about their business to support their SEO service "claims". When you do not see case studies you should see a big red flag.
The professionals in our SEO industry and I would like to invite you to participate and cooperate in the process of verifying your SEO experiences by supporting references and allowing case studies to be prepared about your company campaign. You can assist other people in making educated choices while also improving the SEO industry benefiting YOU in your future campaign endeavors.
*********************************************************************************
Computer Professionals Are Needed
Jobs are available now - www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
*********************************************************************************
There are quite a few articles on "How To Choose A Professional SEO Company". For the most part, these articles identify obvious points that will steer you in the right direction but leave out a few tactics that can positively identify the success rate of a true professional SEO expert. Marketing Sherpa's "guide" to search engine companies attempted to rank SEO company performance but fell short of the intended goals by trying to judge an industry that is vastly unregulated and uncertified. Your own investigation is the only way to truly find companies that will perform properly for you and help achieve your SEO marketing goals.
Here are a few SPECIFIC tips to add to the general articles you can find out on the web when you are interviewing SEO companies for potential contract employment:
1. ALWAYS ask for at least 3 references and require that the "SEO" expert give you a name, phone number and website of the clients. If they do not have established references, then there must be a reason. Either they are too new, they don't have favorable SEO campaign results, or they do not have clients at all. A good SEO expert will be proud of their client placements achieved and should not have any problem in getting the client to agree to help promote their skills. Clients are usually very proud that their sites are placed high under their target key phrases and like to get the word out in any manner possible so they normally cooperate by being a reference for the SEO person or company.
2. If a company can not produce 10 or more SEO client sites to review (different from the 3 in-depth references), they do not have enough measurable experience to show consistency as an SEO company.
3. A professional SEO expert knows how to tag their work in the source code of a website to "lay claim" to their work and prove that they worked on the website optimization. After you receive 10 or more website references for verification, be SURE to check the source code for evidence that the person or company had indeed performed search engine optimization on the websites.
4. Don't get sucked into an SEO campaign based on "money" and "saving money". This is marketing. This is the equivalent of buying a full page ad in the New York Times and comparing that purchase to buying a full-page ad in the Lizard-Lick, NC Weekly Newspaper. Which would you expect results from? Which would you pay more for? Search Engine Optimization from a true professional is a long-term investment and is not cheap. If you want cheap, go buy some automated software and do your website yourself (just don't call your website "optimized" because automated software falls very short of being able to really "optimize" your site). Your investment is minimal and your results will be minimal. If you want your website to show meaningful and profitable results, your investment in a professional SEO campaign will not be disappointing.
5. Look up other search terms about SEO besides "search engine optimization" or "SEO". These terms are too broad and do not focus on just companies, but include "how to" pages, directories, opinion pages, articles and reports in the SEO industry. Be more focused in your search. Look for terms like "SEO results" to find companies that post "SEO results" on their website. If the company you are looking at does not post public results for verification, you may ask yourself why are they not proud of their accomplishments. Do they not have any? That is a legitimate question. Look up "SEO specialist" or "SEO expert" to see who is listed and "why". What evidence do they have to qualify for that type of terminology? It is easy to state on a website what can be done. It is much harder to list what has been done.
Some Industry Confusion About Search Engine Optimization Vs. Search Engine Submission
People point out to me every day that my SEO prices are more than the SPAM email they received where the "company" claimed to offer SEO or optimization for $49.00. Unethical, uninformed or unprofessional people make this type of claim in emails and on their website. SEO stands for Search Engine Optimization. That is far different from Search Engine Submission. A company can take some automated software, generate a string of meta-tags that is placed verbatim on every page of your site and submit your site to hundreds of sites with the software in less than 10 minutes. Sure - they are happy to get your $49 - but I'd bet my red hat that you'll never see any search engine positions if you are in a highly competitive field with common search phrases that business competitors really try to obtain and hold. Now - if you sell "patented leather ant shoes" and have only 3 other business competitors world-wide, then it may work. If you are like most of us though, you have many Search Engine competitors that are jockeying for positions using the same generalized key phrases that your target audience uses in search queries.
The point is - real search engine optimization takes a lot of hours per key phrase. Generally speaking, a single search term takes between 20 and 24 hours to optimize a page for. It includes in-depth analysis of your website structure, analysis of your industry, analysis of your competitor's websites, charting of your current positions, charting of competitor's search engine positions, assignment of key phrases to specific pages, structuring of Search Engine Techniques per key phrase, application of those techniques, content analysis and revision and building of supporting material that supports each phrase. Would you work for .40 (40 cents) an hour? If the company claiming to do real SEO charges $49 to do 5 key phrases, they are claiming to work for .40 cents per hour. If that seems ridiculous to you, imagine what the search engine placements results would be. Exactly.
Search Engine Optimization Specialists enjoy the challenge of this marketing industry. It is a contact sport without the contact. The "one-upmanship" challenge is both exciting and rewarding. The compensation for the level of expertise that a true SEO expert offers is justified by the results obtained in traffic and sales generated from the search engines for the client. The $49 guy is just out there for the money created by volume - understand that and move past them.
A Case Study
To illustrate what an effective SEO campaign can do for you, take the case of The Herbarie. The Herbarie is a full service botanical products site. They feature bulk botanical items to make your own bath and body products as well as professionally made bath and body products "ready to buy" in beautiful, decorative containers. It is a small but professional aromatherapy, bath, body products, and handmade toiletries company site for ready-made products or bulk botanicals.
Their search engine positioning is quite impressive. They hold #1-10 spots already in hard-to-place key phrase categories, such as "surfactants and blends" (these are added to creams, lotions, and shampoos in homemade recipes for bath and body products). At the time of this blog posting, "surfactants and blends" herbal industry key phrase brings up The Herbarie in the # 1 position in both Google and Yahoo! From our listing checks through the end of 2003 TheHerbarie.com has obtained 89, # 1-20 positions under very broad, industry relevant terms in Google Yahoo!, Overture, GoTo, IWon, AOL Search, HotBot, MSN, and LookSmart - just to name a few. Those positions have been steadily growing and pulling search referrals in this highly competitive merchant field for nearly 3 years with no maintenance or revision! That illustrates the power of doing things right the first time.
Positions are nice but they mean nothing if it does not convert to sales for the business. The Herbarie does not do any advertising outside of the search engine positioning they invested in 3 years ago. Their positions have steadily gained ground and their traffic still steadily increases. We maintain their relational link campaign for them and it slowly grows, enhancing their web presence. The stats show that they have grown from 300 visitors per month to 70,000 visitors per month. Their average weekly sales have grown 900% in under 3 years. Their traffic is from Yahoo!, Google, and MSN holding 75% of the monthly traffic referrals and 25% of the traffic comes from other site links, bookmarks and all other search engines combined.
The above case study brings us to the final SEO selection test.
6. Ask for at least 3 case studies that show actual statistics concerning traffic and sales trends. Professional SEO companies rely on statistical information to prove how viable their services are. If the company you are talking to can not produce case studies for you to review and verify, it indicates that they either do not have clients with positive results or they do not care enough about their business to support their SEO service "claims". When you do not see case studies you should see a big red flag.
The professionals in our SEO industry and I would like to invite you to participate and cooperate in the process of verifying your SEO experiences by supporting references and allowing case studies to be prepared about your company campaign. You can assist other people in making educated choices while also improving the SEO industry benefiting YOU in your future campaign endeavors.
*********************************************************************************
Computer Professionals Are Needed
Jobs are available now - www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
*********************************************************************************
Friday, February 27, 2004
Google Drops The Ball - It Is Time For A Blast!
It is funny how money takes a good thing and turns it ugly. Google, the most popular search engine for a very long time has turned loyal users into disgruntled and unsatisfied people.
People have noticed that searching Google produces top listings of nothing but more directories and link listings. What is Google thinking? The speculation is that Google has become money hungry. If the search results do not produce relevant material for search engine optimizers, marketers and general web site owners, then it forces web sites to buy the Ad Words to be listed under relevant key phrases - or else they'll not show on those search results at all.
Fair? No. What do we do? We blast 'em. Why stick with using a search engine that is no longer interested in giving us the best, most relevant search results without paying for it when you can use GigaBlast? This up and coming search engine is as exciting and well run as Google used to be without the pretentiousness of "big businness".
My hearty recommendation is to give GigaBlast your support, your time and your searches! Check them out now and enjoy honest searching the way it was meant to be. GigaBlast.com.
Happy Searching!!!
********************************************************************************
Computer Professionals Are Needed
Jobs are available now - < href="http://www.ColumbiaSCJobs.com">www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
********************************************************************************
People have noticed that searching Google produces top listings of nothing but more directories and link listings. What is Google thinking? The speculation is that Google has become money hungry. If the search results do not produce relevant material for search engine optimizers, marketers and general web site owners, then it forces web sites to buy the Ad Words to be listed under relevant key phrases - or else they'll not show on those search results at all.
Fair? No. What do we do? We blast 'em. Why stick with using a search engine that is no longer interested in giving us the best, most relevant search results without paying for it when you can use GigaBlast? This up and coming search engine is as exciting and well run as Google used to be without the pretentiousness of "big businness".
My hearty recommendation is to give GigaBlast your support, your time and your searches! Check them out now and enjoy honest searching the way it was meant to be. GigaBlast.com.
Happy Searching!!!
********************************************************************************
Computer Professionals Are Needed
Jobs are available now - < href="http://www.ColumbiaSCJobs.com">www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
********************************************************************************
Tuesday, February 24, 2004
Richland County Tax Reassessment - How To Appeal Richland County Property Reassessment
Richland County South Carolina residents may want to review the procedure for appealing the recent Richland County SC Property Tax Reassessments. The countywide reappraisal has been quite a forum for debate and the affects are far-reaching.
If you disagree with the County Reassessment of your property and want to appeal, there is hope. State law provides the procedure outlined below as stated in Section 12-60-2520 of the 1976 Code of Laws, as amended:
SC Property Tax Reassessment Appeal Process:
1 - Within ninety (90) days after dated notice of reassessment, the property owner or his agent must file a written objection with the assessor.
2 - The assessor will conduct a field review and notify the property owner of the results of review.
3 - Within thirty (30) day of further objection, a conference will be scheduled. The assessor, in turn, will request that you provide, within thirty (30) days, additional data to help determine the value of your property.
4 - After the field review has been completed, the Assessor will notify your in writing of his finding. If you still disagree with the assessment, you have thirty (30) days to file written notice of your request to appeal your assessment to the Richland County Board of Assessment Appeals, a member panel of Richlad County citizens who shall serve as the final local authority in such appeals.
5 - State law requires that you must pay 80% of tax generated on the proposed assessment if it appears that the appeal will not be settled by December 31 of the tax year in question. A taxpayer may pay more than 80% if it is agreed to in writing by the taxpayer.
Strength In Numbers
If you disagree with your property tax reassessment, we encourage you to exercise your rights under South Carolina law for property tax reassessment appeals. The more people that exercise their right to appeal, the more it becomes clear that total re-evaluation of the appraisal and reappraisal process is necessary.
Can High Personal Property Taxes Affect Business?
Consider the consequences. If more spendable cash is taken out of the pockets of citizens in order to meet required tax payments, what does that leave for area merchants? The family cuts back on retail purchases, personal expenditures, planned large purchases, entertainment and hospitality purchases.
Get In Touch
Contact the county representatives in addition to exercising your rights. Businesses need to express that reducing personal, spendable cash will result in reduced business revenue. This has a backlash effect in that businesses will not prosper, citizens not able to spend will become resentful of imposed restrictions on an already-tight family budget, and local government will see loss of support for the government structure. Visit http://www.RichlandOnline.org to find the emails of County Council listed below:
Council District 1, Doris M. Corley, Phone: 803-932-2203; Council District 3, Thelma M. Tillis, Phone: 803-754-8896; Council District 5, Kit Smith, Phone: 803-254-0542; Council District 7, Joseph McEachern
Phone: 803-786-8304; Council District 9, Susan Brill, Phone: 803-788-8516; Council District 2, James Tuten, Phone: 803-754-3822; Council District 4, Paul Livingston, Phone: 803-765-1192; Council District 6, L. Gregory Pearce Jr., Phone: 803-783-8792; Council District 8, Joan B. Brady, Vice Council Chair, Phone: 803-787-9712; Council District 10, Bernice G. Scott, Council Chair, Phone: 803-353-8812;
Council District 11, Tony Mizzell, Phone: 803-776-8788
***********************************************************************************
Computer Professionals Are Needed
Jobs are available now - www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
***********************************************************************************
If you disagree with the County Reassessment of your property and want to appeal, there is hope. State law provides the procedure outlined below as stated in Section 12-60-2520 of the 1976 Code of Laws, as amended:
SC Property Tax Reassessment Appeal Process:
1 - Within ninety (90) days after dated notice of reassessment, the property owner or his agent must file a written objection with the assessor.
2 - The assessor will conduct a field review and notify the property owner of the results of review.
3 - Within thirty (30) day of further objection, a conference will be scheduled. The assessor, in turn, will request that you provide, within thirty (30) days, additional data to help determine the value of your property.
4 - After the field review has been completed, the Assessor will notify your in writing of his finding. If you still disagree with the assessment, you have thirty (30) days to file written notice of your request to appeal your assessment to the Richland County Board of Assessment Appeals, a member panel of Richlad County citizens who shall serve as the final local authority in such appeals.
5 - State law requires that you must pay 80% of tax generated on the proposed assessment if it appears that the appeal will not be settled by December 31 of the tax year in question. A taxpayer may pay more than 80% if it is agreed to in writing by the taxpayer.
Strength In Numbers
If you disagree with your property tax reassessment, we encourage you to exercise your rights under South Carolina law for property tax reassessment appeals. The more people that exercise their right to appeal, the more it becomes clear that total re-evaluation of the appraisal and reappraisal process is necessary.
Can High Personal Property Taxes Affect Business?
Consider the consequences. If more spendable cash is taken out of the pockets of citizens in order to meet required tax payments, what does that leave for area merchants? The family cuts back on retail purchases, personal expenditures, planned large purchases, entertainment and hospitality purchases.
Get In Touch
Contact the county representatives in addition to exercising your rights. Businesses need to express that reducing personal, spendable cash will result in reduced business revenue. This has a backlash effect in that businesses will not prosper, citizens not able to spend will become resentful of imposed restrictions on an already-tight family budget, and local government will see loss of support for the government structure. Visit http://www.RichlandOnline.org to find the emails of County Council listed below:
Council District 1, Doris M. Corley, Phone: 803-932-2203; Council District 3, Thelma M. Tillis, Phone: 803-754-8896; Council District 5, Kit Smith, Phone: 803-254-0542; Council District 7, Joseph McEachern
Phone: 803-786-8304; Council District 9, Susan Brill, Phone: 803-788-8516; Council District 2, James Tuten, Phone: 803-754-3822; Council District 4, Paul Livingston, Phone: 803-765-1192; Council District 6, L. Gregory Pearce Jr., Phone: 803-783-8792; Council District 8, Joan B. Brady, Vice Council Chair, Phone: 803-787-9712; Council District 10, Bernice G. Scott, Council Chair, Phone: 803-353-8812;
Council District 11, Tony Mizzell, Phone: 803-776-8788
***********************************************************************************
Computer Professionals Are Needed
Jobs are available now - www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
***********************************************************************************
Sunday, February 22, 2004
Search Engine Optimization Expert Arrives in Columbia SC
Web sites are wonderful, aren't they? You can now logon to the Internet without that howling modem and surf research topics to your hearts content at blazing speeds. Chances are though, the most useful information is buried under sites that have begun to abuse the search engine listing positions.
New Columbia resident Karen D. Hill, expert SEO professional has observed many changes in the major search engines over her 9 years of experience. Search engines were more efficient pre-1992 before the onslaught of unethical tactics such as cloaking and automated search engine posting software came onto the Internet scene.
Google has dominated the search engine race for quite a few years now but even they have changed their indexing to reflect results that are less than accurate or helpful. Directories are dominating top listings for broad industry key phrases which is less than adequate for Internet surfers. It is like searching in a phone book for a number and your phone call gets you another phone book.
"Without a doubt, search engine positioning is very important to online marketing even with the present and growing challenges," states Karen. "The rules of thumb are to hire a professional that does hand-administered SEO, stay away from search engine software, don't listen to the companies that guarantee postions, stay further away from companies that submit you to thousands of search engines (there aren't that many and only 14 matter) and most of all, don't assume that your web site will be on the search engines without special attention. With over 3 Billion web page competitors and growing, you need all the help you can get."
Search engines are responsible for more than 70% of an average web site's traffic. Search engine marketing is not a moot point. Companies that do nothing more than search engine optimization are seeing online sales go from $100.00 a week to $1000+ a week. Do the math. That is a very desirable sales increase and it takes seasoned pros to get the top positions in the engines to make it happen.
*******************************************************************************
Computer Professionals Are Needed
Jobs are available now - www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
*******************************************************************************
New Columbia resident Karen D. Hill, expert SEO professional has observed many changes in the major search engines over her 9 years of experience. Search engines were more efficient pre-1992 before the onslaught of unethical tactics such as cloaking and automated search engine posting software came onto the Internet scene.
Google has dominated the search engine race for quite a few years now but even they have changed their indexing to reflect results that are less than accurate or helpful. Directories are dominating top listings for broad industry key phrases which is less than adequate for Internet surfers. It is like searching in a phone book for a number and your phone call gets you another phone book.
"Without a doubt, search engine positioning is very important to online marketing even with the present and growing challenges," states Karen. "The rules of thumb are to hire a professional that does hand-administered SEO, stay away from search engine software, don't listen to the companies that guarantee postions, stay further away from companies that submit you to thousands of search engines (there aren't that many and only 14 matter) and most of all, don't assume that your web site will be on the search engines without special attention. With over 3 Billion web page competitors and growing, you need all the help you can get."
Search engines are responsible for more than 70% of an average web site's traffic. Search engine marketing is not a moot point. Companies that do nothing more than search engine optimization are seeing online sales go from $100.00 a week to $1000+ a week. Do the math. That is a very desirable sales increase and it takes seasoned pros to get the top positions in the engines to make it happen.
*******************************************************************************
Computer Professionals Are Needed
Jobs are available now - www.ColumbiaSCJobs.com
Freelance developers - Search for your next project right NOW for free!
*******************************************************************************
Saturday, February 21, 2004
Domain Name Registrar - South Carolina's New Computer Service
Interesting news for South Carolina Hosting services - Cyberfieds.com located in Columbia, SC now offers domain name registration as an official registrar service for their clients and all new clients. Registration fees for yearly domain registration have come way down. It is easy to register domain names and hold them for future business use or to protect trademark rights.
The registration fees turn out to be less than the cost of a skinny little hamburger (with no lettuce and tomato or anything....) per month. What a change from 1995! I personally can remember paying over $100.00 per month for hosting and a small ransome to register each domain name annually.....wow I'm glad times have changed!
Glad to have a local domain name registration service that serves locally and globally. Of course anyone, anywhere in the world can use Cyberfieds.com registration service www.Cyberfieds.com, but it is always nice to do business with locals in the South Carolina community.
The registration fees turn out to be less than the cost of a skinny little hamburger (with no lettuce and tomato or anything....) per month. What a change from 1995! I personally can remember paying over $100.00 per month for hosting and a small ransome to register each domain name annually.....wow I'm glad times have changed!
Glad to have a local domain name registration service that serves locally and globally. Of course anyone, anywhere in the world can use Cyberfieds.com registration service www.Cyberfieds.com, but it is always nice to do business with locals in the South Carolina community.
